Kathy Ireland Launches National Pediatric Cancer Foundation’s #Team43 Challenge to “Do 43” in support of pediatric cancer research and the 43 children diagnosed daily.

TAMPA, Fla., April 16, 2020 – Supermodel-turned-super-mogul Kathy Ireland has kick-started the National Pediatric Cancer Foundation’s (NPCF) #Do43 campaign designed to continue shining a critical light on the 43 children diagnosed every day with cancer.

Ireland is enlisting a star-studded group called #Team43 and showing her support for the NPCF’s cause by baking 43 cookies for first responders in her community — while challenging friends such as Vanessa Williams, Brooke Shields, Marcus Lemonis, and Sharlee Jeter to join #Team43. The NPCF’s #Do43 campaign encourages individuals to “Do 43” things in support of pediatric cancer research and offers a host of creative opportunities to help the 43 children diagnosed each day. The momentum continues to build with NHL All-Star Sidney Crosby posting a video joining the cause, along with celebrities such as Teri Hatcher, Tobias Ellehammer, Chuck Amos, David Alpert, and Troy Jensen, as well as pediatric cancer survivor Kinsley Peacock of Kinsley’s Cookie Cart, all helping to create awareness and action.

“The COVID-19 pandemic has affected the lives of so many, including the lives of young children, who depend on the life-saving work of organizations such as the National Pediatric Cancer Foundation,” says Ms. Ireland, who serves as NPCF’s International Youth Chair.  “While we cope with the changes to our lives brought on by the pandemic, 43 children continue to be diagnosed daily with childhood cancer. The current situation necessitates tremendous additional precautions involving the care of our young cancer patients, and the support of our community is needed now more than ever. I deeply thank my dear friends — and their friends — and everyone who is participating in this challenge. We urge everyone to participate. Every dollar donated enables the NPCF to fund additional research and trials, the costs of which begin at $15,000 for each individual pediatric cancer patient, and continue to increase over time.”

NPCF’s virtual programs are easy for anyone to adopt over the next 43 days. Communities nationwide are encouraged to get creative — supporters can donate $4.30, $43 dollars, or any other amount, in addition to challenging 43 friends, family members or neighbors to get involved. Some are walking one mile a day for 43 days, doing 43 push-ups a day, or creating a new piece of daily artwork for 43 days to raise awareness and encourage others to participate. To donate, and for more information on these opportunities and others, please visit www.nationalPCF.org/donate.

About National Pediatric Cancer Foundation
The National Pediatric Cancer Foundation is a nonprofit organization dedicated to funding research to eliminate childhood cancer through the Sunshine Project, the Foundation’s collaborative research initiative. By partnering with doctors and researchers from the country’s top institutions, the Sunshine Project is fast-tracking the development of new drugs and therapies that will ultimately lead to the cure of childhood cancers. The NPCF has received a perfect 100% score for financial health and transparency and is recognized as the top-rated cancer charity in the U.S. by Charity Navigator. For more information, visit www.NationalPCF.org or connect via Facebook, Twitter or Instagram.

About kathy ireland® Worldwide (kiWW®)
kiWW® is listed as one of the most powerful brands in the world by License Global Magazine. Kathy Ireland is named one of the 19 most influential women in licensing by License Global magazine and according to Fairchild Publications, Kathy Ireland is one of the 50 most influential people in fashion. Furniture Today names Kathy one of the most influential leaders in the furniture industry. Kathy graces the cover of Forbes Magazine twice (2012, 2016). kiWW® is responsible for billions of dollars in retail sales. kiWW® is the recipient of multiple awards including several Good Housekeeping Seals. Kathy and kiWW® support many non-profits including women and children’s health, HIV/AIDS, Education, human freedom, life, wars against religious persecution, and violence. Kathy is a Board Member of the NFLPA, WNBPA Board of Advocates, an Ambassador and donor for the Elizabeth Taylor AIDS Foundation, and International Youth Chair for the National Pediatric Cancer Foundation.