In 2017, Lokai has partnered with the National Pediatric Cancer Foundation and launched the Yellow Lokai, representing the power of hope, the strength of determination, and the courage to overcome. The Yellow Lokai supports the National Pediatric Cancer Foundation and our mission to fund more clinical trials. From August 24th to September 14th, Lokai will donate $1 from every Yellow Lokai to help fund research focused on finding out the causes of pediatric cancer affecting children, raising awareness, and educating the public about the disease. Together, we will find a faster cure so no family has to endure the pain of losing a child from pediatric cancer.
The Yellow Lokai retails for $18 and is available here and select retailers nationwide. Lokai is a socially responsible lifestyle brand that represents the importance of finding balance along life's journey. Steven Izen founded the company in 2013, on the heels of a deeply emotional and transformative experience. Realizing that life is a cycle of highs and lows, he grew to appreciate the importance of remaining both humble and hopeful. The company infuses its trademark bracelets with elements sourced from the highest and lowest points on Earth-water from Mt. Everest and mud from the Dead Sea. The Lokai lifestyle is devoted to finding balance, sharing success during life's peaks and gaining perspective during lows. Lokai supports this message by donating 10% of net profits to various charitable organizations. Since launching, Lokai is sold in over 160 countries.
The National Pediatric Cancer Foundation is dedicated to funding research to eliminate childhood cancer. Our focus is to fund research to fast track less toxic, more targeted treatments by partnering with 23 leading hospitals nationwide. Most of cancer research focuses on adult treatments and is done within the walls of individual institutions. In contrast, NPCF funds clinical trials and collaborates with a network of cutting-edge hospitals across the nation to help find a faster cure for this atrocious disease.